Social media and Kejriwal’s victory



Social media played a key role in determining the fate of the AAP and Kejriwal which was evident on the day results were out. In the last month alone, over a million tweets had been tagged with @ArvindKejriwal on it. Kejriwal had been by far the most influential on social media channels and it was propelled by social media. He emerged as the most prominent leader with a major influence on social media, especially Twitter which has reaffirmed its position as a social soundtrack of India and played a key role in Delhi elections.


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