New Delhi (02.10.2021): Now, Chacha Chaudhary will be telling the benefits of clean Ganga and also how to keep it clean. To reach out to commoners and youth, the National Mission for Clean Ganga led by Director General Rajiv Ranjan Mishra (IAS: 1987: Telengana) as part of its outreach and public communications efforts has tied up with Diamond Toons to develop and distribute comics, e-comics and animated videos. It is an attempt to bring behavioral change amongst children towards Ganga and other rivers. The total estimated budget for the project is Rs. 2.26 Cr. A presentation was shared that how Chacha Chaudhary can be useful in ground-level activation for Ganga rejuvenation. Initially, the comics will be launched in Hindi, English and Bengali.