With BJP election campaign in full swing and birth anniversary of Jay Prakash Narayan, the BJP has adopted other icons as well. A government that could foresee its existence for over a decade as PM Narendra Modi appears to be, so he is adopting icons from the Congress that suit ideologically. There is no match for Gandhi’s Hindutva and Patel’s role in integration of princely states make him dear to the Sangh Pariwar. Besides that M M Malviya is also very important in this regime for the reason of Varanasi being Modi’s constituency. He was Hindu Mahasabha president besides being Congress president. B R Ambedkar is also in the radar of the BJP and Maharashtra government has even bought his London home. This will help the party to increase its base among Dalits. They have now set their eyes on north-east with honouring Rani Gaidilyu and southern state and might come up with some new icons.