Government is working on a five- pronged strategy including generating new sources of revenue and cost optimisation to put Indian railways back on track, Railways Minister Suresh Prabhu said on Thursday. He added the current year was one of the toughest for Railways, and the ministry is working on improving customer experience, new sources of revenue, cost optimisation, investment in infrastructure and structural reforms, he said.
Talking about new revenue sources, he said railways derive its income entirely from freight or fare, “which is not fair in my opinion and you need to get more”. He added “So we need to explore the new sources for revenue…We are exploring the advertisement potential of railways. It is huge. There are 7 billion footfalls in a year. You can imagine what could be the advertisement potential of railways and we are exploring that.”